Eato Lazzat Sela rice is produced in conventional processing facilities and adheres strictly to established quality standards. No artificial blending or mixing is involved; however, minor natural mixing that occurs during harvesting and processing is not removed. The product may contain a small percentage of broken grains and naturally short-length rice. Despite this, it remains a popular and well-performing variety in the market. As our flagship product, Sela rice is primarily targeted at upper middle-class consumers.