About Us

"EatoRice – Where Quality Meets Tradition, Delivering Premium Rice for Every Table."

our vision

OUR VISION

To preserve and enrich the legacy of Basmati in Pakistan by ensuring the genetic integrity of the seed. We encourage farmers to adopt scientific agricultural practices and world-class rice processing technologies to emerge as the industry benchmark for product quality and customer service ensuring our presence in every Pakistan Household

OUR MISSION

As one of the best Pakistani Leading Basmati companies providing the best quality products and creating joyful moments. Being the best partner through innovations and unprecedented business growth. Providing better returns by executing excellence and best-in-class corporate governance

 
our mission

Our Values

We value quality – which satisfies food lovers all across Pakistan. Our endeavor is to maintain the such quality that is evident in the aroma and taste of every rice grain that we offer. We value Innovation – to satisfy the needs of consumers with pioneering ideas in taste and variety. We value our consumer’s CHOICE – by delivering what the consumer wants and expect from us.

WHO WE ARE? PAKISTANI BASMATI RICE

Rasheed Ahmed Rice Mill was established in 1979. Rasheed Ahmed Rice Mill with more than 40 years of experience in Rice has grown from a small family business into a Leading Brand. Rasheed Ahmed Rice Mills are manufacturers, suppliers and exporters of rice in Pakistan. We bring you the finest aromatic flavored basmati rice with long and slender grains. The grains are aged for 1-2 years, so the moisture evaporates and the naturally present oil spreads throughout the grain delivering its distinct flavor. Our aged basmati rice yields long grain rice which grows twice in length giving nice aroma and excellent taste. We are currently exporting our basmati rice to all across Pakistan.

SOCIAL GOAL

To ensure better living conditions and basic civic amenities for marginalized population in Punjab.

ECONOMIC GOAL

To boost Pakistan economy with exports and yield maximum jobs and growth opportunities for the Pakistani youth.

ENVIRONMENTAL GOAL

Responsible use of resources so as to add on to Nature’s greenery that ensures minimum wastage of resources.

Our Chairman

As the Chairman of Eato Rice Company, I would like to express my sincere gratitude to each and every one of you for your continued commitment and loyalty to our company .We understand that rice is a staple food in many cultures and households, and we take our responsibility as a provider of this essential commodity very seriously. As such, we constantly strive to improve our production methods and maintain strict quality control measures to ensure that our rice is always fresh, and nutritious. value your expertise, and we are committed to supporting your growth and development within the company.To ensure the highest quality, we only source our rice from reputable farmers who use sustainable and responsible farming methods. We then subject our rice to rigorous testing and quality control measures at every step of the production process, from milling to packaging. Our dedicated team of experts is constantly working to improve our techniques and technologies to further enhance the quality of our rice products. However, we also recognize that there is always room for improvement, and we are dedicated to ongoing innovation and progress. We are constantly exploring new and better ways to produce rice, while also prioritizing sustainability and environmental responsibility.To our employees, I would like to thank you for your hard work, dedication, and professionalism. Without your contributions, we would not be able to provide the high-quality rice products that our clients have come to expect from us.As we move forward, we remain committed to our mission of providing the best quality rice products to our customers, while also ensuring the long-term sustainability of our operations. We are proud of the work we do, and we are grateful for the trust and support of our valued customers.

Our Lab

In a quality lab, a range of tests may be performed on food products, including physical, chemical, and microbiological tests. These tests can help identify any issues with the product, such as contamination or spoilage, and allow for corrective action to be taken. In Eato Rice Company, the quality lab would be responsible for testing and analyzing the rice products produced by the company to ensure that they meet the required quality standards. This could include testing for factors such as grain size and shape, moisture content, purity, and the presence of any contaminants. Overall, a quality lab is an essential part of any food production process, and its role in ensuring product quality and safety cannot be overstated.

Our Certificates